Social media has been around in various forms for almost two decades. The popular platforms have changed. However, the popularity of social media has only continued to grow. In fact, platforms like Facebook and Twitter are now known throughout the world. 1.5 billion people have active Facebook accounts. Hundreds of millions of people use Twitter on a regular basis. However, social media has evolved into much more than a way for friends and family members to communicate with each other. Companies from around the world use social media to promote their products and services to a global audience. You need to do the same thing where your new online business is concerned. Here are some of the reasons why using social media is so crucial to helping your online business to succeed in a competitive online marketplace.


1. Social media will not cost you anything to use.

The early days of a new business can be very difficult because money is in very short supply. The company has not started to generate a profit. Therefore, you must be smart about how you decide to allocate the limited resources that you have. This means you need to be looking for ways to promote your online business that will cost you little or no money. Social media fits this description because it will not cost you anything to set up an account on Facebook, Twitter or many other social media platforms. You will be able to send as many messages as you want without spending a penny.

2. Many young people use social media many times every day.

Most businesses want to attract young consumers. Their goal is to turn these young people into regular customers for the rest of their lives. Social media is the best place to get in touch with young people who might be interested in what you are selling. This is because young people have embraced social media in a very big way. You can find Facebook groups that young people participate in and get in touch with them. Hopefully, these young people will take an interest in what you are selling.

3. You can promote your business around the world.

Social media is a global phenomenon. There can be no question about this. People in every country around the world are using social media. This means that you would be foolish not to integrate social media into your marketing strategy. You might have dreams of doing business in other countries. However, you first need to make sure there is sufficient interest in a particular country before you invest time and money trying to break into a new market. Social media will allow you to gauge the interest in certain countries in the products and service you are selling. You can also hire a company that provides email marketing campaign services to reach people in other countries.

4. You can chat directly with current or potential customers.

One of the greatest things about social media is the ability that it gives you to chat with people and answer their questions. This is a great way for you to convince people to give your products or services a shot. You can also take suggestions from people about how to improve existing products.