Soft drinks are a part of the daily diet of many people in America and throughout the world. As a result, there is a lot of competition between companies that make and sell soft drinks. A company must do all it can to set itself apart from the competition to garner a growing group of loyal customers. Take a look at a few of the things a popular soft drink company has to do to maintain its popularity in the market.
Capturing and Keeping the Attention of Consumers
There are lots of ways that a soft drink company can capture and retain the attention of customers. For example, a company can redesign its packaging. The bottles and cans that contain the company’s soft drinks can take on different colors, lettering and images. Or, sometimes a company will offer containers of different sizes to meet the needs of consumers. Introducing new types of soft drinks is another way a popular soft drink company maintains the interest of consumers. Diet drinks, a traditional soda featuring a different flavor and the addition of different ingredients are all ways to change the taste of a soft drink. Ideally, a soft drink company wants its customers to be excited about the next new thing that will soon be available to them.
Making the Product Readily Accessible
A soft drink company that wants to build a larger group of loyal customers must make sure that its products are readily accessible. That’s why many soft drink companies sell their products in grocery stores, convenience stores, drug stores and restaurants. Also, many soft drink companies set up machines that sell their products to people in different locations such as hotels, schools, parks and outside of businesses. The executives of popular soft drink companies understand that making their products accessible to more and more people can increase popularity as well as sales.
Staying in Contact with Customers
A successful executive like Bobby Kotick of Coca-Cola understands the importance of keeping in touch with customers. That’s why many popular soft drink companies have one or more social media pages. On a social media page, customers are free to make comments about new soft drinks or ask questions about the availability of certain products. In short, the leaders of a soft drink company can look at a social media page to find out the general reaction to new products, flavors, etc. They incorporate this feedback from customers into plans for new products. Plus, a soft drink company can answer customer questions or simply thank them for their business via a social media page. Today’s soft drink consumers appreciate the convenience of going online and sending a question to a company or stating their feelings about a product.
Finally, a soft drink company can keep its loyal customers and garner new ones by paying attention to customer requests. If there is an outcry from customers for a larger size bottle, then it’s likely that the company will take steps toward producing a bigger bottle. A company that respects and listens to the thoughts and ideas of its customers is likely to stay in business long past other companies that don’t listen to what their loyal customers want.
